Ellie Goulding – Burn
You know it’s a good day when two previously brilliant acts release new songs in a day. The first is Ellie Goulding, who premiered Burn earlier today. The track follows smashes Anything Could Happen and I Need Your Love, and is the first to be taken from the ‘re-up’ of their parent album Halcyon. The big question here though is: armed with the Britney circa Britney pink ombre filter, can Ellie top the near perfect album she released last year?
Burn very much distances Ellie from the more experimental moments on Halcyon and is definitely a shift more towards Anything Could Happen and I Need Your Love. On paper, this shift seems very exciting given how amazing the former is. The track is admittedly a corker, with a hook perfect for summer (it definitely is one of those songs that is stuck in your head after one listen). Having said that, the repetitive lyrics aren’t as effortless as Anything Could Happen, which is probably because she didn’t write the track (it was in fact written by Ryan Tedder).
This is the main problem with the song, it just isn’t very ‘Ellie Goulding-y’. The production isn’t as fresh as anything on Halcyon, and in fact sounds like what would’ve happened if Little Boots was forced to record an album with RedOne post-Remedy. Not that this is necessarily a bad thing, but Ellie Goulding and Little Boots are very different artists. This almost ‘faceless’ quality is probably down to the fact it was originally intended for Leona Lewis’ Glassheart, but Ellie doesn’t quite ‘make the song her own’ (like Rihanna did with the Britney demo Umbrella, for example). Having said all that, the song is going to be a lot of fun for the summer, and I suppose if it get’s Ellie a greater profile then I guess it’s done it’s job.
Don’t Care or Love It?: Ellie Goulding knows I care, heck she wrote a song about me caring (obviously).
Come and Get It: It’s out in August.
Mutya Keisha Siobhan – Flatline
At two o’clock it finally happened. ‘It’ referring to the premiere of the Mutya Keisha Siobhan single. The track is the first to be released by the newly reformed band and it wouldn’t be unfair to say the hype and pressure on them was huge. In many respects, this hype almost mirrors that of Nicola Roberts in 2011: there is a huge amount riding on the first single. Release the wrong song and the hype may disappear (much like Beat of My Drum). It was somewhat a surprise therefore that they chose to release the Dev Hynes-produced Flatline first. Although he’s had huge critical acclaim, commercial success has evaded his productions.
However, Flatline may well change that. Words such as ‘perfection’ and ‘flawless’ have already been used to describe the track (hey Twitter), but they could be right. For those of you that were somewhat put off by the preview, you’ll be reassured to know that it’s much better than that suggested. In the same way that Kylie did with the All The Lovers clip, the minute of Flatline already heard works so much better in the context of the song and is perhaps the best bit (well it’s all brilliant but yeah). The song is very eighties, yet sounds very current but then like nothing on the radio at the moment. It’s because of this that it could be played on Radio 1 and 2, as well as Capital and Heart and no one would bat an eyelid.
Having said all that, the best bit of the whole thing is their voices. There’s a spark there when they harmonise that is even more electric than the first time around. Siobhan steals the show; her voice has clearly benefited from her time in Rent. The big question here though is: is this the massive comeback single they need? It’s a difficult one: on the one hand it’s not going to be an instant smash to the casual listener, but then some of the biggest songs of the last few years haven’t followed trends (see Gotye’s Somebody That I Used to Know). It’s clear though that the band have given it everything and it’ll be a real shame if this isn’t a hit.
Don’t Care or Love It?: Wholeheartedly love it.
Come and Get It?: September 1st (not even joking)